Nou Petit is a Danish company with a clear vision:

Based on knowledge and experience from parents and experts, we develop creative and multifunctional products that ensure your child gets a good night's sleep.

Lærke Maagaard

Founder - Nou Petit

Lærke Maagaard

Founder - Nou Petit

I went to children's stores and saw a clear trend that products on the market today often target parents' needs and desires, because parents make the purchasing decisions. This seems completely wrong to me. Most of all, I think it's a shame for the children, but also for parents who can quickly become confused in the maze of products offered to them. From my perspective, the market is dominated by many large companies that want to create as much profit as possible, as quickly as possible. There doesn't seem to be much time spent considering children's needs in the design. Consider the possibility of extending the product's lifespan or consider the consequences for the planet. All parents want to give their child what's best for them, so that's what I want to offer with Nou Petit

That's why Lærke founded Nou Petit, with the goal of offering products that are actually designed for children, based on expert knowledge and research findings about how best to support children's needs and development in different situations.

Hear our founder Lærke tell more about how it all started

To develop products that support children's needs and development, we involve both parents and experts in idea and product development. See step by step how Nou Petit's products are created:

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Our first product

Sleep and bedtime challenges are the first we're working on.

Together we found various elements that can help improve sleep and support children's needs at bedtime. Based on this, we designed sovelampen. Dimmed lighting helps the body release the sleep hormone Melatonin, which helps your child's physical tiredness along. This way, the body is prepared for sleep.

The music can be used as a recognizable element and create predictability in the bedtime routine, which is seen to both shorten falling asleep time, reduce wakings, and improve sleep quality.

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